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Delivering Direction
Baxter Bean provides a new corporate vision
With a strong reputation for leadership and strategic direction, Baxter Bean provided a leading
Canadian courier company with a customized solution that helped refocus its employees and
executive.
The Challenge
Before the top-level courier company could expand on its outstanding freight service, it needed
to develop a vision for the next five years. The company, which provides package delivery
across Canada using both ground and air transportation, found that its departments were
working toward different goals and some business opportunities were being missed. Baxter
Bean was consulted to help refocus the team and to provide strategic direction.
The Solution
At our first meeting with the courier company, we defined their overall objectives and key
deliverables, and provided an outline of our process. Once that stage was completed, we were
able to customize our working materials to fit their needs.
The process began by establishing a steering and sponsor group that included key people from
each department as well as strong representation from special interest groups within the
company.
Next, each participant completed an intensive background document, providing critical
information on past successes and failures, and their personal view of opportunities, risks and
the future of their business environment. With Baxter Bean acting as the catalyst, the group was
asked to work independently to pool this information into a comprehensive outline of the current
and future state of the company.
The group then gathered to review the outline during an intense two-day session. We acted as a
coach and facilitator, as the team collaborated, challenged, defended and debated the material.
In the end, they agreed upon the future vision of the organization, utilizing four cornerstones of
performance: financial competence, geographic and demographic utilization, and business
culture.
Following the team session, we created a detailed working document that summarized the new
focus and direction for the courier company. This document was then delivered to the group for
final adjustment, approval and implementation.
The Results
The new strategic direction has been a great success at the courier company and there is mass
support for the vision at all levels of the organization. Today the departments and employees are
working together as a team toward their common goals.
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