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Fast Changes, Prompt Response - Six Years Later
(Six years ago Baxter Bean began working with Packers Plus Energy Services providing
consulting support and training. Then only an upstart company, today Packers Plus is a global
player and leader in innovative completions technologies. Here is an update.)
The Challenge
Having developed a foundation of core values such as faultless delivery of services and highest
possible quality, Packers Plus moved beyond being a small, local organization into a global
provider. And as the business grew, the number of employees grew as well. As a result the
management of Packers Plus realized that new employees needed to quickly become a part of
the organization's mission and vision, and have a strong understanding of the services and
technology provided by the company.
The Solution
Chuck Bean of Baxter Bean was asked to create a baseline of the situation and he started this
process by holding strategic planning workshops. Employees from all levels of the company,
from secretarial and sales to the executive, were asked to provide feedback on their attitudes
and knowledge about the organization. The results quickly established that some work needed
to be done.
Baxter Bean worked with Packers Plus to identify and define objectives and then worked to
achieve them. Key items for development included establishing strategic initiatives, defining key
growth and development areas, modernizing processes, building a business model for a "fast
growth" company and improvement in communication both internally and externally. The net
result has been watching Packers Plus transition into a more focused and highly sustainable
business - one that values employees, provides a challenging work environment and that
delivers superb services to its clients.
Baxter Bean Creative (the marketing arm of Baxter Bean) now provides Packers Plus with
marketing and communications support, designed to provide a world class image for the
company.
The Results (6 years later)
With its top core value aimed at operational excellence, Packers Plus has been able to establish
itself as a global leader in a very technical field. Employees are engaged, customers are happy
and for Packers Plus this has translated into tremendous results. The company continues to gain
acceptance as a first class provider in the very competitive oil and gas industry internationally
and has seen and will continue to see impressive growth year after year.
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