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case studies


Training for Advancement

Fountain Tire aims high with its sales and management program.

Named one of Canada’s 50 Best Managed Companies every year since 1994, Fountain Tire focuses on providing leadership development and strong partnerships among team members in over 140 stores.

The Challenge
In 2002, Fountain Tire identified a need to train assistant managers and key players so they could advance into more senior roles within the organization. This secession planning would provide direction in the areas of management, leadership, customer service and sales training, Fountain Tire turned to Baxter Bean.

The Solution
In our first meeting with Fountain Tire, Baxter Bean conducted a detailed needs assessment to determine the organizations goals and objectives. Based on the needs assessment, Baxter Bean wrote a draft proposal that outlined key features that included some new and novel ideas.

At that point, Baxter Bean worked together with Fountain Tire to modify and adjust the program to fit the unique needs of the organization. The end result was a comprehensive program, called Advancement in Management or AIM, targeted to provide succession training for assistant managers.

When the program was launched in 2003, 24 people were selected to take part in the two-week training. To provide the students with as much information as possible, Fountain Tire and Baxter Bean worked together in the training program. The program includes team building, sales and service training that Baxter Bean highlights which compliment Fountain Tire’s information on internal processes and programs.

The Results
The Fountain Tire AIM program is a long-term program that is designed to build upon the strengths of the assistant managers within the organization. Now entering its third year, AIM has made a real difference within the company. Many stores with an AIM graduate have documented an increase in sales and have reduced associate employee turnover. And perhaps even more importantly, there has been recognition from customers for improved service.

Contact Us
To learn more about Baxter Bean and how we can help your organization, please call us at (403) 283-2225 or e-mail us at info@baxterbean.com.

 
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