The Challenge Although it is a dynamic and growing company, Pedersen
Transport wasn’t sure it knew exactly where it was heading.
It has a great team of energetic people and deep knowledge of
the transportation business but the company didn’t have
a comprehensive strategic plan.
The Solution Pedersen Transport selected Baxter Bean to provide visioning
and planning direction for the company. The first task for Chuck
Bean, President of Baxter Bean, was to meet with the ownership
team and determine the size and scale of the project. After this
assessment, Chuck knew that the team wanted clarity on their
vision for the future.
Chuck went away and “turned his lava lamp on” to
figure out how to establish a way to create a positive environment
for discussion and debate. After the company agreed to Chuck’s
approach, he got down to business by traveling to every location
and talking to the managers on their turf about the strengths
and weaknesses of the organization.
“It was a great move to get the team members one-on-one and establish
a rapport with them”, said Wayne Pedersen, President of Pedersen Transport. “Chuck
was able to draw out the truthful and honest feelings of our team.”
After the one-on-one meetings, Chuck then brought everyone together
for a two day brainstorming session. The main points of that
session were to:
Review – Review of discovery session
findings, discussion, debate and agreement.
Present – 4 keys to effective visions
and have a discussion around the keys of highly effective businesses.
Determine Vision, Mission And Values – “What
do you want to be?”
Determine Major Objectives and Key Action Items – “What
key objectives must be met?” and determine major objectives
that must be accomplished to achieve the vision.
From this meeting a comprehensive strategic plan was developed.
Team members were assigned responsibility for the action items
and a timeline for completion was set.
The Results Pedersen Transport now has a plan that was developed
through consultation and discussion with all the members of
the ownership team. Each person was able to provide their ideas
and feedback before the plan was accepted. Now the team members
can move forward with a common vision. They are committed to
its success and know that it will take them into the future.
Contact Us
To learn more about Baxter Bean and how we can help your organization,
please call us at (403) 283-2225 or e-mail us at info@baxterbean.com.
